KLOSTER KITCHEN GOES ON BOARD WITH EUROWINGS DISCOVER

Ready for takeoff! Kloster Kitchen will be available in Business Class on the vacation airline Eurowings Discover from December 1, 2022. The beverage start-up is thus building on its previous success and opening up a new sales channel. Until now, the popular ginger shots from Kloster Kitchen could be purchased primarily at POS and in the company's own online store. Thanks to the strategic partnership with the Lufthansa Group's vacation airline, consumers will also be able to enjoy the spicy ginger at an altitude of 10,000 meters over the next six months. pick-me-up.

Whether Las Vegas, Windhoek or Vancouver: The co-branded Ginger Shot Classic (1SHOT 30 ml) from Kloster Kitchen and Eurowings Discover will be on the road from the beginning of December and will give vacationers the optimum energy boost even before they arrive at their dream destination. The ginger shot will be offered free of charge to all guests in Business Class on long-haul flights before they land, so that they can recharge their batteries for an optimal start to their vacation.

The cooperation is rounded off with a cross-media social media campaign on the Kloster Kitchen channels. Under the motto "Shot goes around the world," the journey of the Kloster Kitchen ginger shot will be accompanied over the coming weeks and months. The crew of the vacation airline will produce different content with the Ginger Shots and showcase them as the perfect companion on the road. In addition, the respective destinations and their special features will be played out on the social media channels. 

Promising concept

This is the third time that the beverage start-up Kloster Kitchen has entered into a co-branded cooperation, thus continuously expanding its new business. For the partnership, the bottle design of the Ginger Shot Classic (1SHOT 30 ml) was individualized and adapted to the color scheme of the Eurowings Discover logo. Nothing was changed in the contents or in the monastery recipe from Kloster Kitchen , so that all business class passengers can enjoy the shots with pieces of real ginger and treat themselves to some time out. After all, the ginger shot offers new strength after a stressful day and allows you to get the best out of yourself. By the way, they are vegan and organic quality. "We have sold over 42 million servings since our founding and have grown very quickly. Due to the positive response from the market, it was the next logical step for us to open up further distribution channels and expand our new business. Therefore, we are very pleased to implement a co-branding cooperation with Eurowings Discover and offer our ginger shots to an even broader target group. Because our claim 'Get the best out of you' fits perfectly with the expectations of vacationers," says Julia Stöver, Key Account Manager New Business at Kloster Kitchen. Further co-branded partnerships are also planned for the future.

"We are delighted to offer the Kloster Kitchen Ginger Shot on board our Business Class. At Eurowings Discover, we are always looking for innovative offers for our guests, so that already the time on board becomes the best time of the year," says Patrick Door, Lead Onboard Product at Eurowings Discover.

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CONTACT:

Carole Friedrich  Fashion & Lifestyle Unit  c.friedrich@hansmannpr.de +49 (0)89 - 360 54 99-18	Jasna may Fashion & Lifestyle Unit j.mai@hansmannpr.de +49 (0)89 - 360 54 99-29