FORMER SHAREHOLDERS BUY BACK KLOSTER KITCHEN SHARES
Since its founding, the Franconian startup curameo AG has sold over 42 million servings of ginger shots with its brand Kloster Kitchen and has established itself as the market leader in this new beverage category. The former shareholders, consisting of founder Mario Fürst and the INTRO Group around entrepreneur Hans Rudolf Wöhrl, continue to see great potential for success for the company and are taking over the shares of Eckes-Granini Group GmbH (49%).
Kloster Kitchen has been producing organic shots with real ginger pieces according to a traditional monastery recipe since 2016. With its attractive product portfolio, the company is considered a pioneer in the shot segment and, in addition to the stationary trade (food retail), has been able to record strong growth in e-commerce (DTC) and in the convenience sector.
The INTRO Group recognized this business potential of curameo AG early on and invested: "We see ourselves as a company that accompanies young companies professionally and strategically in their growth and helps them to achieve sustainable profitability. curameo AG is one of our most successful investments and therefore it was a matter of concern for us to take over more shares again together with the founder Mario Fürst and his team", says shareholder Hans Rudolf Wöhrl. Since March 2021, the Eckes Granini Group has held a minority stake in curameo AG and the Kloster Kitchen brand (49 %).
Structural and organizational changes are not planned. Founder and CEO/Executive Board member Mario Fürst will continue to be strategically and operationally responsible for the company. "With Eckes Granini, we have had a constructive and fair companion at our side over the past 14 months. In the end, however, the ideas about the further strategic orientation of Kloster Kitchen were too far apart. In order to shape the future of the Kloster Kitchen brand even more actively together with the whole team and to break new ground, I have decided together with the INTRO Group to take over more shares in curameo AG again," says founder Mario Fürst.
"The entire Eckes Granini management team wishes Mario Fürst and his team all the best and a happy hand in the further development and growth of their company and the brand Kloster Kitchen", add Tim Berger (CEO) and Sidney Coffeng (Deputy CEO and CFO) of Eckes Granini.
CONTACT:
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Carole Friedrich Fashion & Lifestyle Unit c.friedrich@hansmannpr.de +49 (0)89 - 360 54 99-18 |
Jasna may Fashion & Lifestyle Unit j.mai@hansmannpr.de +49 (0)89 - 360 54 99-29 |
