German Brand Award 2025 Kloster Kitchen shows: We are BETTER THAN GOOD!
BETTER THAN GOOD: Kloster Kitchen can back up its new brand claim twice at the German Brand Award 2025. The lifestyle brand from the Nuremberg metropolitan region not only took the title of "Winner" in the "Excellent Brands - Fast Moving Consumer Goods" category, but also received the "Best of Best" accolade in the additional "Product Brand of the Year" category. The company was thus honored for its outstanding brand work and brand positioning. This is the second award Kloster Kitchen has received at the German Brand Awards: The brand also cleaned up in two categories in 2020.
"The German Brand Award makes brand successes visible in a unique way," says Lutz Dietzold, Managing Director of thefManaging Directorrer of the German Design Council. "Anyone who succeeds in establishing themselves in a highly competitivemmarket has a clear advantage. Receiving the award is a confirmation thatttion for outstanding brand work!" concludes Dietzold.
Even after the second award, founder and CEO Mario Fürst is grateful: "Every award is something very special - it honors our passion and confirms that we are on the right track with our brand DNA!" and continues: "I see this award as a sign of trust in our brand - and as an incentive to continue to give everything every day."
Better than good - from ginger shot pioneer to lifestyle brand
From insider tip to must-have: Kloster Kitchen has developed rapidly in recent years. What began in 2015 with a traditional monastery recipe is now a modern lifestyle brand that combines indulgence and a special attitude to life. The company has repositioned itself over the last two years: "Our community isn't just looking for a shot in the morning - they want products that fit in with their conscious lifestyle and taste good," explains Mario Fürst, founder of Kloster Kitchen. "With our new products, the smoothies and the juice cure, we are bringing even more variety to the range, while remaining true to our commitment to quality and naturalness." The new product lines are the consistent further development of the brand: organic and vegan. Industrial sugar and artificial flavors? No way! Only high-quality ingredients go into the bottle. True to the motto "BETTER THAN GOOD", Kloster Kitchen combines tried-and-tested recipes with modern nutritional trends, creating a balance between tradition and innovation - for people who want to enjoy the best of both worlds.
The German Brand Award in 2020 also came after a reorganization: Kloster Kitchen successfully launched a taste offensive with new products and expanded its range. The renewed award confirms that skillful and, above all, consistent and authentic innovation works.
An award for brands that have an eye on the future
The German Brand Award is one of the most renowned brand competitions in the German-speaking world - with over 1,300 entries from 19 countries and a top-class jury from business, science and agencies. Initiated by the German Brand Institute, founded by the German Design Council and GMK Markenberatung, the award honors outstanding achievements in holistic brand management. It not only offers a stage for brands that take responsibility, shape change and provide orientation, but also a platform for exchange, inspiration and new impulses. The award ceremony brings together over 700 decision-makers and brand makers every year - for visibility, networking and lived brand excellence.
Kloster Kitchen is celebrating its success with pride - and with its sights set on the next innovation: "We haven't reached our goal yet!" reveals founder and CEO Mario Fürst, "our community can look forward to a new product soon...but I can't say any more about that just yet."
About Kloster Kitchen:
BETTER THAN GOOD. Kloster Kitchen combines tradition with innovation and brings real craftsmanship to modern nutrition. The legendary organic shots with real ginger pieces have shaped a more conscious lifestyle - over 66 million portions sold since 2015 speak for themselves. Now the range continues to grow with smoothies and juice cures. The claim remains: uncompromising quality, natural ingredients and sustainable well-being for people and the environment. But Kloster Kitchen is more than just a brand - it is an attitude. An attitude to life that inspires, connects and rethinks enjoyment. Sip by sip. This special approach was recognized in 2025 with two awards at the German Brand Award. In Germany, Austria and Switzerland, Kloster Kitchen products can be found in retail chains including REWE, EDEKA, Famila and Hit, wholesalers (Metro), organic markets, drugstores, Amazon and the hotel industry. Or conveniently with just a few clicks in the online store
CONTACT:
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Press contact: Hansmann PR - Brunnthaler & Geisler GbRMiriam Herbstritt | Carole FriedrichLipowskystraße 15 | 81373 MunichE. m.herbstritt@hansmannpr.de | c.friedrich@hansmannpr.deT. 089 360 5499 43 | 18 |
