KLOSTER KITCHEN closes markets in austria and switzerland

Kloster Kitchen, the market leader in the German shot segment, is also on course for success abroad. While the Kloster Kitchen ginger shots have established themselves on the Austrian market, the beverage manufacturer from Bavaria is pleased about strong growth in Switzerland.

The Ginger Shots Classic from Kloster Kitchen have been listed in Migros' 254 stores since this year. With the Ginger Shot Classic 12SHOTS, the 12-portion bottle with 360 ml content, the Swiss retail group has added the ideal storage portion for the home to its range. Together with a distribution partner, Pantarhei AG, the beverage manufacturer from the Nuremberg region is planning to open up additional sales channels. Pantarhei has brought the original with the ginger pieces to various drugstores, pharmacies and also private stores since 2019. Recently, the ginger shots in organic quality have also been available in REFORMHAUS stores in Switzerland.

Mario Fürst, Founder and CEO of Kloster Kitchen, sees clear potential for Ginger Shots in both countries. The significant rise in Shot private labels and the overall increase in competition shows that the demand for the product is there, he said. "Here, of course, we want to place ourselves with our shot, which convinces with its uniqueness with the ginger pieces and a high level of quality," says Fürst. In particular, the piece benefit of the Ginger Shot 12SHOTS is attractive to buyers, he said. "We are pleased with the great demand. Expanding our business abroad is a strategically important step for us," says the Kloster Kitchen founder.

In Austria, Kloster Kitchen has been available in dm stores and Metro since 2019. The following year, Billa Plus also listed the start-up's ginger shots. And in 2021, the ginger shots won over the purchasing department of Interspar and Sutterlüty, which belongs to Billa. All Austrian stores listed both the Ginger Shot Classic 12SHOTS and the Ginger Shot Classic 2SHOTS with 60 ml content. "In addition to food retailing, we also want to penetrate further in the direction of drugstores, organic sales, but also in the gastronomy sector. This is next on the agenda in both Austria and Switzerland," says Fürst. The beverage manufacturer from the metropolitan region is currently testing the extent to which there is demand in France via an online store in the national language.

CONTACT:

Carole Friedrich  Fashion & Lifestyle Unit  c.friedrich@hansmannpr.de +49 (0)89 - 360 54 99-18	Jasna may Fashion & Lifestyle Unit j.mai@hansmannpr.de +49 (0)89 - 360 54 99-29