BAYBG PARTICIPATES IN KLOSTER KITCHEN AND PROVIDES GROWTH CAPITAL
BayBG is investing EUR 1 million in growth capital in Curameo AG from Reichenschwand, which is one of the leading providers in this new beverage segment with ginger shots under the brand name Kloster Kitchen .
Old monastery recipes form the basis for the tasty ginger shots that Kloster Kitchen has been producing in organic quality since 2016. Supermarkets and organic food stores are among the customers for the drinks, as are canteens and airlines. Curameo AG also sells its products via its own online store and digital marketplaces. Since its foundation, 52 million shot portions have been sold and Curameo AG's turnover has almost doubled annually in the early years. BayBG is now investing one million euros in the Franconian company.
"The growth prospects for Curameo AG are promising, the market volume of the segment "Healthy Shots" has been on the rise for years. Ginger shots are very popular and the demand is there," explains Ruth Diringer, Investment Manager at BayBG. "In addition, the planned expansion of distribution channels offers considerable opportunities, especially the direct-to-consumer business of Kloster Kitchen products holds great potential."
The company was founded in 2015 by Mario Fürst; other shareholders are the INTRO Group led by Hans Rudolf Wöhrl. Curameo generated a turnover of around 5 million euros in 2022.
"At Kloster Kitchen , valuable knowledge from the past, a healthy lifestyle, diversified sales channels, innovations and strong growth potential come together. With BayBG's investment, we will continue to expand our omnichannel strategy," explains founder Mario Fürst.
Bay BG Investment Manager Ruth Diringer and Kloster Kitchen founder Mario Fürst (from left to right)
CONTACT:
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Carole Friedrich Fashion & Lifestyle Unit c.friedrich@hansmannpr.de +49 (0)89 - 360 54 99-18 |
Jasna may Fashion & Lifestyle Unit j.mai@hansmannpr.de +49 (0)89 - 360 54 99-29 |
